A balanced strategy in poker refers to an approach where a player maintains a mix of bluffs and value bets that prevents opponents from exploiting their tendencies. By balancing their plays, a player ensures that they do not fall into predictable patterns that can be used against them. This type of strategy is central to Game Theory Optimal (GTO) play, where every action taken is part of a mix designed to make a player unexploitable. For instance, having a balanced betting range means that a player can have both strong hands and bluffs in similar spots, making it difficult for opponents to determine the best counter-strategy. Balancing becomes particularly important in heads-up or short-handed scenarios where opponents are more attuned to frequency-based decisions.